Innovation in Innovation 

The Future of Product/Service Design 


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We are witnessing a shift in the traditional ‘innovation’ model – in so far as any single model could be said to have existed. This is to be welcomed, since various studies show a failure rate for innovation of between 40 and 90 percent. In fact, half of all businesses admit they are only ‘marginally effective,’ at converting R&D spending into actual products. Not only is product centric innovation generally ineffective, it ignores two important issues driving change – the rising servicization of products and the primacy of the consumer experience.

Amandine (Guest) 19/04/2017 14:25
Ce n'est pas étonnant, si la gestion de l'innovation est comme en France, subventionnée sans contrôle par des aides d'état. Juste pour les obtenir, il suffit de monter un dossier et voilà... L'intérêt n'est pas la réussite d'un projet innovant, mais bien l'acquisition d'argent publique. Cherchez l'erreur...

Amandine (Guest) 19/04/2017 14:27
If you want to know, here my student profil