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The Intelligent Era
Click here to read the full Intelligent Era Report In this new Intelligent Era we will see significant enhancement to the assets we built...
David A. Smith
Mar 17, 20233 min read


I won’t, I Won’t, I won’t change
When you hear the words “things need to change now”, one of two things will happen unconsciously inside your brain. Either, you will get...
David A. Smith
Sep 14, 20217 min read


Consumers - Whatever Next?
There is no normal to go back to. Segmentation models and assumptions will change. Developing a consumer-centric proposition remains the...
David A. Smith
Aug 20, 20202 min read


The COVID long tail: Health in the post-pandemic world
Commentators suggest that ‘...very few things could rival COVID-19 for catalyzing and accelerating the long-anticipated transformation of...
David A. Smith
May 29, 20202 min read
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