David A. SmithMar 17, 20233 minThe Intelligent EraClick here to read the full Intelligent Era Report In this new Intelligent Era we will see significant enhancement to the assets we built...
David A. SmithSep 14, 20217 minI won’t, I Won’t, I won’t changeWhen you hear the words “things need to change now”, one of two things will happen unconsciously inside your brain. Either, you will get...
David A. SmithAug 20, 20202 minConsumers - Whatever Next?There is no normal to go back to. Segmentation models and assumptions will change. Developing a consumer-centric proposition remains the...
David A. SmithMay 29, 20202 minThe COVID long tail: Health in the post-pandemic worldCommentators suggest that ‘...very few things could rival COVID-19 for catalyzing and accelerating the long-anticipated transformation of...